11:05 – 11:15 Keynote by Ebba Guhnby, The Orchard

Ebba is an experienced Digital Marketing Consultant and Speaker. The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry.

10:15 – 10:35 Making a Living in Music – Niklas Brantberg -Chief of Music at Epidemic Sound

When two of Epidemic Sound’s co-founders first put the idea down on paper, it was to find a new and more achievable revenue stream for composers and producers – one which enabled them to continue to use their musical talent in the studio each day to pay the bills without relying on a need to create ‘the next big hit’. At the time, they didn’t know that the unconventional idea of paying music creators upfront in exchange for ownership of a track’s IP was going to make such a huge difference to the lives of music creators.

We Listen to Niklas Brantberg, Chief of Music at Epidemic Sound, talk about their innovative digital rights model and how it supports the music creators it works with both financially and creatively. We then have a sit down with him and an opportunity to find out more.

About Niklas:

As Chief of Music at Epidemic Sound, Niklas Brantberg oversees everything from analysing customers’ music needs and scouting for new music creators to the production, release and marketing of all Epidemic Sound’s music. Having been with the company for seven years, he has held a number of positions including SVP Global Sales & Streaming Partnerships. Prior to Epidemic Sound, he worked as a consultant at the Boston Consulting Group, specialising in media and retail.

About Epidemic Sound:

Epidemic Sound was founded in 2009 provides a music service with a cheap and simple-to-access library of soundtrack music. The company collaborates with music creators to produce music that soundtracks everything from online videos to TV and film productions. The company is backed by EQT Ventures and more recently Blackstone Growth invested USD 450 million meaning that the company is now valued at USD 1.4 billion.

10:00 – 10:05 Day 1

It’s been a tough time over the last year or so, that’s why more than ever we are excited and inspired to be able to bring this event for the city of Malmö. Our host welcomes you to Day 1 of your program.

09:40 – 10:00 CORAL THE COLOR – LIVE

Kicking off the show is Malmö based Indie Pop band Coral the Color.

Coral the Color is an indie pop band based in Malmö. With every new song they’re pushing themselves out into an unknown field of genres, taking inspiration from classic rock n’ roll, modern bedroom pop and dreamy indie sounds. With a heart beating for the stage performance they strive to put on greater and greater shows.Currently they are doing everything from producing the songs to book their shows by themselves, but are reaching out to anyone who can help them reach the next level.Follow them on their journey!”

Follow Coral the Color on Instagram