The conference will officially open with some words from one of our sponsors Caroline Le Bongoat from Malmö Stad, and Local music artist Effayé.
Tag Archives: Thursday
16:30 – 17:00 ALBIN – LIVE
Albin Johansson is a musician and producer based in Malmö. His music is a mix of electro, krautrock, and minimalism, made by using analog synthesizers and drum machines. Since 2013, he has had several releases on different labels and played over 100 shows in various places such as Malmö, Berlin, Vienna, and New York. In 2020 he released the album Passage that reviewed with 4/5 in DN.
Albin also creates electronic music in collaboration with Mika Forsling. Under his alias PAL he has released two albums and is known for his remix of the Alice Boman song “Waiting”. Albin is also a skilled keyboard-player and multi-instrumentalist, and has worked with many artists, such as Solander and Big Fox
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16:00 – 16:30 Your Music, Your Business
Simona Lazeu, Head of Marketing at Linkfire will host a 30 min panel discussion about the creator economy and the struggles of a do-it-all musician. Exploring key themes around that and how important it is for all music creators to be entrepreneurs.
She will be joined by a number of panelists – To be announced soon.
Simona Lazeu is an experienced digital marketer with a data mindset and a track record of growth acceleration in various industries.
At Linkfire, I lead a team of cross-functional marketers, covering all key marketing functions including demand generation, creative teams, marketing tech, and all brand channels. I am passionate about technology and music, and last year alone, I listened to over 100,000 minutes of music.
15:45 – 15:55 SIMONA LAZEU – HEAD OF MARKETING LINKFIRE
Simona Lazeu Head of Marketing of Linkfire will share some insights for music creators via a short keynote.
Linkfire is one of the world’s leading marketing platforms for the music industry. With over 85,000 users, including a vast majority of the top 100 Billboard artists and largest record labels. Linkfire has 68 employees and is headquartered in Copenhagen, with additional offices in New York, Los Angeles and Lisbon. Linkfire is listed on Nasdaq First North Premier Growth Market, Sweden.
Simona Lazeu is an experienced digital marketer with a data mindset and a track record of growth acceleration in various industries.
At Linkfire, I lead a team of cross-functional marketers, covering all key marketing functions including demand generation, creative teams, marketing tech, and all brand channels. I am passionate about technology and music, and last year alone, I listened to over 100,000 minutes of music.
13:15 – 13:40 Special Event: Shesaid.so Sweden Live Launch
We are honoured to have shesaid.so launch their Swedish chapter right here, right now at the Malmö Music Conference!
The shesaid.so community consists of women and gender minorities from all sectors of the music industry: from record labels, artist management companies, and booking agencies, through to technology platforms, creative agencies, composers, artists and more. With headquarters in London and LA, shesaid.so has 18 global chapters around the world including NYC, France, Italy, and Mumbai to name a few. A majority of our members are decision-makers in their fields and we are increasingly welcoming more and more young people to the network as well.
10:40 – 10:55 Effayé: “My Journey, My Story”
“Life isn’t always easy, but it’s all about coming back up when you’ve been knocked down. The hunger for my dreams have always been as strong as me wanting to breathe.” – Effayé
Effayé is a Malmö based singer, songwriter who entered the music scene producing “dreamy soul”, before discovering her love for Pop and Rap.
14:20 – 14:50 FIKA
Time to take a break, relax, chat, chill by the canal, look at the sun, smell the fresh air and grab some FIKA.
13:45 – 14:15 “Dance of Urgency” – Bogomir Doringer
Bogomir Doringer will be sharing his ongoing research into club culture as a mirror but also as reaction to socio-political changes. What are functions of dances that happen at clubs and music festivals or on the streets and how he established the term “Dance of urgency”. A dance that rises in times of personal and collective crises, such a dance aims to empower individuals and groups. Bogomir will share with us his thoughts of the power of dance and why humans need and must move, when for centuries dance has been seen as dangerous by many.
Bogomir Doringer is Serbian / Dutch artist, researcher and curator. He is doing Artistic Research PhD at the University of Applied Arts Vienna with the ongoing research project “I Dance Alone” that observes clubbing from a birds-eye-view as a mirror or reaction to social and political changes. Investigating collective and individual dynamics of the dance floor. For more then 10 years he was researching ritual of masking in the post 9/11 society and role of mask in contemporary times, under the title FACELESSS. Bogomir is curator and head of education and research at Nxt Museum in Amsterdam. He is speaking and teaching internationally. He is co-curator of Frei(T)räume – the public day of Stadt Nach Acht conference since 2014. Have been contributing to various international music festivals, club programs and institutions.
15:00 Р15:20 Effay̩ РLIVE
We welcome back Malmö based singer and songwriter Effaye to the stage this time to perform two tracks to energise us after lunch and kick start the afternoon program!
12:00 – 13:15 Lunch
We take a break for lunch, a chance to get some fresh air, head outside to beside the canal, grab some food and a drink.