11:05 – 11:15 Keynote by Ebba Guhnby, The Orchard

Ebba is an experienced Digital Marketing Consultant and Speaker. The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry.